People are like brands. Brands are like people. Please stop surfing now if you’re thinking: I’m not interested in the subject of branding; I’m not Coca-Cola. The brand is the most undervalued force in any business. By looking at your own personal and professional position through the brand lens everything becomes clearer and more coherent. It lets you recognise your true potential. It creates differentiation. It strengthens strengths.

The themes on looking through a brand lens:

Brands are like people People are like brands Brands set the tone